ANALISIS SWOT KULINER KUE SAPIK GULA AREN SEBAGAI PENUNJANG DAYA TARIK WISATA KABUPATEN SOLOK SELATAN

Abstract

AOCTA RIVA AUBERNI, NIM: 1830406004 (2022). Thesis Title: "Culinary SWOT Analysis of Palm Sugar Cakes as Support for Tourism Attraction in South Solok Regency" Sharia Tourism Study Program, Faculty of Islamic Economics and Business, State Islamic University (UIN) Mahmud Yunus Batusangkar. This study aims to analyze the strengths, weaknesses, opportunities, and threats of the palm sugar sapik cake as a support for the tourist attraction of South Solok Regency. The research method used is through a qualitative approach using the SWOT analysis method and the data used in this study are primary and secondary data, data collection techniques by observation and interviews. The data obtained from the results of data collection is then analyzed using SWOT analysis to find out what are the strengths, weaknesses, opportunities, and threats of the palm sugar sapik cake as a support for the tourist attraction of South Solok Regency. Based on the results of the study, it shows that the palm sugar sapik cake has the strengths (1) has a unique taste (2) only exists in South Solok (3) has been certified halal from the MUI, and the opportunity (1) can be a support for new tourist attractions in Solok Regency. South (2) promote traditional culinary (3) promote the community's economy. With these strengths and opportunities, it is possible to take advantage of existing opportunities while minimizing weaknesses and overcoming various threats from the palm sugar sapik cake. Thus, this palm sugar sapik cake can be used as a support for the tourist attraction of South Solok Regency. Keywords: Supporting Tourist Attractions, Palm Sugar Cakes